Propellor
High-ticket software development — a product studio building custom SaaS, systems and integrations for Belgian and Dutch growth companies.
Founded in February 2018 and built from nothing: a digital product studio for scale-ups, SaaS founders and companies whose operations have outgrown the tools running them.
The work is custom platforms, systems and integrations — the unglamorous layer where a business either scales or quietly stops being able to. It is sold as senior engineering rather than as agency headcount: architecture and analysis first, one person accountable from the design through to the hand-over.
Running it is also where the second half of this page comes from. Building software is one discipline; being the one who has to price it, sell it and still be there two years later is a different one, and it changes what you choose to build.